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The Commerce Evolution: Importance of Leveraging Data, Content, and Brand Identity

Fri, 2017-02-24 21:40

Commerce is competitive—that’s nothing new. But the competition in today’s digital commerce landscape is unlike anything we’ve seen before. The top initiative for retail business influencers and decision makers in 2017 is to improve the experience of their customers.

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User-Centric DX: Personas, Journey Maps & Design

Wed, 2017-02-22 18:08

Design is a key element of user-centricity that is often overlooked by larger organizations when it comes to driving business innovation. When executed properly and positioned appropriately within your organization, personas and journey maps can be the key to ensuring your final product is a success.

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Updating the Salesforce Suite to Drupal 8: Major Changes for a Big Module

Tue, 2017-02-21 18:36

Learn about the long-awaited effort underway to port the Salesforce Suite, a complex Drupal 7 module, to Drupal 8.

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API-First Drupal and the Future of the CMS

Wed, 2017-02-08 03:03

Is the future of content management decoupled? Centralization around a single source of content has never been more important as marketers aim to reach a growing array of channels and touchpoints. New tools known as headless CMSes providing content as a service are challenging the monolithic architecture that has long characterized CMSes like Drupal. What role do Drupal and traditional CMSes play in an increasingly API-first playing field and fragmented future?

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3 Tips for a Successful Ektron to Drupal Conversion

Wed, 2017-02-08 02:51

With its recent acquisition, many Ektron CMS users are making the switch to Drupal because of the many advantages the platform has to offer. There are several important things that it is helpful to know, however, as you make the switch from Ektron to Drupal. Whether you are going a redesign and only migrating content, or replatforming and existing site, knowing the ins and outs of Ektron will help your project go more smoothly.

Join us in this upcoming tech talk to learn:

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The Digital Strategy Sessions | Episode 3: Operating Model

Tue, 2017-02-07 18:42

When you’re able to identify the amazing customer experience, you can determine how your business operates to meet or exceed these expectations. But without the right structure and plan in place, you risk deviating from your “North Star,” which we identified in Episode 1 and Episode 2.

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How to Make Your Customer a Digital Platform Hero

Mon, 2017-01-30 16:55

Change the way your organizations deliver and govern digital experiences from the early stages of site development all the way to multi-site management, operations and governance.

In this webinar, you’ll learn how to teach your customers to become a digital platform hero with Acquia Cloud Site Factory.

More details coming soon!

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What's New in Usability in Drupal 8 and What to Expect in 8.3

Mon, 2017-01-30 15:36

Drupal 8.2 introduces multiple changes to usability with the new “Outside-in” editing experiences with the Settings Tray and the Place Block module. "Outside-in" interfaces make the job of site managers and editors much simpler, but what is equally as exciting is improvements being made to the Developer Experience (DX) slated for release with Drupal 8.3. This will make it easy for any Drupal module to add admin forms to the settings tray so that their users can interact directly with site config and get immediate feedback.

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Growing Your Bottom Line with Acquia Cloud

Tue, 2017-01-24 23:18

Grow your customers' bottom line by helping them deliver optimized digital experiences. In this webinar, you'll learn about emerging trends for cloud adoption, digital experience strategies, and buyer journeys. We will look at how Acquia Cloud’s developer tools and application services are evolving to continuous delivery tools for DevOps. This makes the case for looking beyond hosting and authoring to a full, end-to-end digital experience service.

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Decoupled Drupal Showcase: Using Drupal to Power Digital Signage

Mon, 2017-01-23 18:48

Digital signage can be a great way to extend your organization’s reach, moving your content and your brand beyond the typical website experience. Leveraging the strength of its full-featured CMS against the front-end possibilities of a client-side framework like Ember or AngularJS, Drupal's role in the evolving content ecosystem of the web is becoming more and more prominent. For organizations with an existing Drupal platform, the choice to build Drupal into new content-driven digital experiences is even more compelling.

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Why the Government of Bermuda Chose to Build Their New Citizen-centric Digital Portal Using Drupal

Fri, 2017-01-20 19:01

As the highest ranking population for Internet adoption in North America, the Government of Bermuda recognizes the value of having a strong and sustainable online presence to serve the Island’s citizens and industries now and into the future.

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5 Steps to Calculate Your Personalization Payback

Tue, 2017-01-10 21:41

In a world where customer experience reigns, most marketers can agree that implementing personalization on their digital platforms is now a must-have, not a nice-to-have. This type of effort also requires a transformation – one that demands stakeholder buy-in and a clear, shared goal. And, more often than not, it means marketers must prove there will be a financial return on investment.

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Personalize with Acquia Lift- Your New Recurring Revenue Stream

Tue, 2017-01-10 14:28

Marketers are increasingly requiring a personalization strategy and technology to build and maintain deep relationships with their customers. Acquia Lift merges customer profile data and content from multiple sources into a single solution, empowering organizations to create and execute powerful personalized experiences at scale.

Partners can watch a demo and learn about the latest version of Acquia Lift along with how it will enable your customers to drive conversions and bottom-line results. In this training you will understand:

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Drupal 8 Development at the Speed of Lightning (& BLT)

Mon, 2017-01-09 17:12

Drupal 8 has arrived and everyone wants it now - or yesterday, for that matter. As developers, we are often working on tight deadlines and projects that require rapid development. Adding testing to your deployment cycle doesn’t have to be a question of additional cost versus code quality.

Join us on February 1st as the Promet Source development team, along with Acquia’s Matt Grasmick walks through how you can rapidly set up, test, and deploy a D8 build with the help of Acquia Lightning and BLT.

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"Speed to Real": Discover, Develop, and Deliver Customer Experiences

Fri, 2017-01-06 19:47

Speed and agility are the basis of effective and compelling customer experiences. Consumers today expect their digital brand interactions to be presented at their fingertips in an instant, all the while being completely personalized and responsive.

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How Wilson Sporting Goods Is Changing the Game with Experiential Commerce

Wed, 2017-01-04 15:37

In today’s competitive online retail space, it is no longer just about shopping, it's about telling a great story to your target audience and connecting them to the brand in a way that matches customer expectations. Wilson® Sporting Goods was committed to providing a highly engaging experience known as “Experiential Commerce”, which replicates the shopping experience consumers expect from a brick-and-mortar store, where they leave with an emotional allegiance to the brand and product in their hands.

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Drupal 7 vs. Drupal 8: A Contrast of Multilingual Support

Tue, 2017-01-03 18:18

As you likely know, creating multilingual websites in Drupal 7—with its web of modules and dependencies—is not for the faint of heart. What takes Drupal 7 20+ contrib modules to support is now part of core in Drupal 8. Its 4 multilingual core pillars—Language, Interface, Content, Config—make Drupal 8 a relieving contrast to Drupal 7’s old patchwork of multilingual afterthought.

In this webinar we will:

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The Digital Strategy Sessions | Episode Five: Projects, Programs and People

Fri, 2016-12-16 20:29

In Episode 4, we explored the technologies that underlie your customer’s experience with the brand. A digital platform won’t deliver results if the projects and people on it aren’t aligned. Once your team, projects and metrics tie to the customer’s bottom line, you’ll be able to consistently create amazing customer experiences.

Join us to discuss the final stage of the digital strategy, and learn:

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The Digital Strategy Sessions | Episode Four: Digital Platform

Fri, 2016-12-16 19:54

Now that we locked down a customer-centric strategy in Episode 3, it’s time to take a hard look at your web content management solution (WCM) as part of your digital experience platform. WCM is foundational for digital success. We’ll talk about this technology and why it’s a requirement for creating, managing and delivering great customer experiences on the channels they’re using.

Join us to hear:

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The Digital Strategy Sessions | Episode Three: Operating Model

Fri, 2016-12-16 19:38

When you’re able to identify the amazing customer experience, you can determine how your business operates to meet or exceed these expectations. But without the right structure and plan in place, you risk deviating from your “North Star,” which we identified in Episode 1 and Episode 2.

To ensure customers are at the root of every business decision, closely examine your organization to determine potential bottlenecks. Being able to identify obstacles makes it easier to prevent or alleviate them down the line.

Join us to:

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