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Tomorrow’s Personalization Today: Increase User Engagement With Content in Context

Wed, 2016-10-05 16:33

Marketing is in the midst of a fundamental change. Generic websites with static content once constituted an efficient marketing strategy; today’s teams, however, are building personalized experiences accessible through multiple channels and devices. The logic: a journey tailored to each user improves engagement, converts more leads and accelerates revenue generation.

The latest iteration of Acquia Lift unifies content and customer context into one platform. With Lift, organizations can deliver personalized content across the buyer's journey, at scale.

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Accessibility Myths Debunked: Why Smart Organizations Know it's Not Optional

Mon, 2016-10-03 18:12

Web accessibility - the practice of ensuring that websites and applications are available to all users, regardless of ability - isn’t a new topic. However, even today, few web developers and product owners fully understand the nuances of accessibility and universal design. Some believe all it takes is a few quick tweaks to make a site fully accessible, while others propose costly site overhauls to avoid litigation and negative press.

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Becoming an Agile Agency: Tips to Better Websites and Citizens Services

Fri, 2016-09-23 18:20

The digital needs of the federal government are changing in response to rising citizen expectations. To meet these demands, agencies are increasingly looking to deploy public facing websites quickly and efficiently. In some cases, like Treasury Department’s 10-dollar bill site, they’re looking to deploy a small micro-site for marketing purposes. In others, they’re taking a more agile approach and using a small website to prove the model of open source and the cloud.

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How to Build an Open Content Marketing Platform with Drupal 8

Wed, 2016-09-21 18:18

Enterprise marketing’s shift from push to pull based acquisition models has formally changed the way in which organizations interact with their consumers. With today’s buyers searching for purchase information online, companies generate content to be found first and, with 88%* of organizations leveraging content marketing, those that don’t risk undiscovery and fewer sales.

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Meet the New Acquia Lift

Mon, 2016-09-19 19:13

Personalization has become either a requirement or a near term plan for almost every marketing organization and is being used in digital experiences across all industries and verticals. Yet the promise of personalization often falls short because of the lack of a defined personalization strategy and expert execution.

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What Workbench in Core Means for Editors and Site Builders

Thu, 2016-09-15 15:25

The Workbench module suite is a key component to most Drupal 7 web sites. Providing revision management, personal editorial workspaces, and editorial access groups, the module suite provides a unified solution to common problems. Workbench was so popular in Drupal 7 that Acquia helped move it to Drupal 8 as part of the Module Acceleration Program. And now, Workbench Moderation is in Drupal 8.2 core as Content Moderation.

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Introduction to Drupal 8 Object-Oriented Concepts

Thu, 2016-09-08 14:17

Understanding Object-Oriented Programming (OOP) has become really critical in Drupal 8. OOP adds benefits such as code reuse and encapsulation, allowing users to build better maintainable and structured code. This does come at a cost for the developer, who must make him or herself familiar with how this is done in PHP: namespaces, PSR-standards and general OOP concepts may all be new if you were previously using Drupal 7.

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Across the Spectrum: The Different Approaches to Progressively Decoupled Drupal

Thu, 2016-09-08 13:06

Progressive decoupling is a compelling approach to building Drupal’s front end where content editors, site assemblers, and front-end developers all maintain contiguous experiences. This allows you to continue leveraging Drupal’s rendering system, while simultaneously using a JavaScript framework to power client-side interactivity and a richer user experience.

There are many different approaches to progressively decoupling Drupal, all with different pros and cons. This webinar will cover the different compelling approaches and some use cases of each, including:

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Smarter Content. Smarter Profiles.

Tue, 2016-09-06 19:06

Building a platform and strategy that will take your digital experiences into the next 5 years means stepping into uncharted territories. No one knows every device or channels that will be most popular in the future. With the pace of technology growth, predicting what you’ll need or what will be the preferred device in even a few years is incredibly difficult. While today you may be thinking about mobile applications and websites, a few years from now augmented and virtual reality could be your largest growth potential.

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Re-Platforming: How to Plan Your Next Multi-Site Digital Platform

Fri, 2016-08-26 15:10

Businesses maintain thousands of sites that support marketing campaigns, new products, brands, and multi-regional branches. From bottomline revenue to digital workflows, the implementation of a multisite platform has tangible business impacts. Selecting a system is a strategic decision that will determine how your team delivers and governs sites for years to come.

Join a session with Acquia’s Platform executives and leave understanding:

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Acquia Product Roadmap Preview

Thu, 2016-08-25 19:30

Join Acquia’s Chief Products Officer Chris Stone to get exclusive insight into Acquia’s product roadmap. Chris will unveil the upcoming solutions you can expect to see from Acquia in 2016 and beyond.

In this 45-minute webinar (plus 15-minute Q&A), Chris will share some details around:

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How to Win the Big Bet on Personalization

Thu, 2016-08-18 17:30

How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.

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Drupal 8’s Multilingual APIs: Building for the Entire World

Tue, 2016-08-16 16:57

Drupal 8 is a great platform to work with not only because it is so multilingual capable out-of-the-box, but also because you can easily expand while maintaining the translatability of your data. Drupal 8’s multilingual core offers a robust multilingual foundation, making the integration process much more seamless.

The majority of Drupal 8's APIs are designed to support multilingual by default and make sane assumptions about common scenarios. As a result, there are several important things to keep in mind to build the best integration possible.

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Building Drupal 8 Sites with Composer and Configuration Management

Wed, 2016-08-10 18:58

Composer, Drush, Git, and Configuration Management all work together to make the Drupal 8 site development and management process faster, more efficient, and less error prone. With the right knowledge of these tools, site-building and management can become a lot simpler.

This webinar will cover the advanced site-building tools and techniques available to Drupal 8 site-builders. We’ll focus on how to build and maintain a site with Composer, as well as how to use Configuration Management to push changes from a local environment to a production one. Other topics will include:

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CPG Use Case Pitch

Wed, 2016-08-10 18:25

Get ready to put on your best customer face. Come learn how Acquia pitches business decision makers at CPG companies in this webinar designed specifically for our Global Select partners. This webinar is designed to show you exactly how we win enterprise deals and position Acquia’s products against the competition.

In this webinar, you’ll walk away with a better understanding:

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All You Need to Know About Drupal 8.2 and Beyond: What, Who, Why and How?

Tue, 2016-08-09 13:01

The Drupal community hit a huge milestone with the release of Drupal 8.0. One of the biggest changes is that this version can now significantly improve with each feature release twice a year under the new “semantic versioning” system. With Drupal 8.2, scheduled to release in October, comes some exciting new additions.

In this webinar, Angie “webchick” Byron and Gábor Hojtsy will provide an overview and status update on the Drupal 8 strategic initiatives announced at DrupalCon New Orleans. Topics will include:

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The Acquia Pitch

Thu, 2016-08-04 14:13

Get ready to put on your best customer face. Come learn how Acquia pitches business decision makers in this webinar designed specifically for our Global Select partners. This webinar is designed to show you exactly how we win enterprise deals and position Acquia’s products against the competition.

In this webinar, you’ll walk away with a better understanding:

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Drupal 8 Module Development: Mad with Power

Wed, 2016-07-27 13:06

Module development in Drupal 8 is drastically different from Drupal 7 and previous versions of Drupal. The changes in Drupal 8 can appear daunting at first, but after you learn a few tricks you’ll be surprised by how much you can do with so little code.

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Five Years in the Making: A Look at Georgia’s ROI with Drupal

Mon, 2016-07-25 18:07

Back in 2011, the State of Georgia was experiencing nothing short of a “technology crisis,” complete with high operating costs, a crumbling infrastructure and a web presence of disparate sites. While most of their manpower was spent keeping the websites for state agencies and elected officials up and running, there was very little time to implement a true digital strategy, which resulted in a confusing and frustrating experience for residents.

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5 Steps to Delivering Many Sites, Lowering Costs and Improving Site Governance

Mon, 2016-07-25 13:54

In today’s world, digital technology executives and their IT teams are facing expanding applications and demand for managing digital experiences, driven by business initiatives such as digital marketing campaigns, global branding, and commerce deployments. In addition to executing ever-growing site delivery requests, IT teams are pressed to accommodate internal requirements for content flexibility, cost efficiency and continuous multi-site performance - often causing conflicting obligations.

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