Why Starting a Drupal Commerce Web Store is a Better Way to Get Your Personally Designed Fashion Company Started
If you love fashion, and are someone who designs their own clothing, then you may well be toying with the idea of starting a business based on that. Whether you design things you actually make yourself, or have things manufactured according to your designs (like printed t-shirts), selling them on the web obviously opens you up to a lot more potential sales than trying to sell locally at events or markets.
Photo by morten.dk
How Should You Sell Online?
Of course, you may be inspired by people who have had success building up their own fashion businesses using things like Etsy or eBay stores. While these can be a good way to test the market and see what people think of your designs, if you really want to make a serious go of things, it is far better to have your own e-commerce website using Drupal Commerce.
Why Your Own Site Is Better Than Selling On Existing Platforms
Having your own site not only makes you seem like a credible, professional fashion brand rather than a hobbyist with some crafts to sell, but also allows you far more freedom in terms of developing that brand identity. Yes, you have to put the work in when it comes to promotion and SEO, but you'll be able to build a following that is truly your own and won't be selling on a platform where your rivals' products may even be displayed on the same page as yours. You can define your own policies for where you'll ship to, which currencies you'll accept, and other things that make global commerce possible for you, and when you want to scale up – perhaps operating as a retailer that sells things from other clothing boutiques as well as your own lines – you'll be able to do it easily.
How Easy is it to Make a Drupal Commerce Site?
Drupal itself is a pretty powerful thing, and with the right modules you can make any kind of site you want and have the capabilities to manage it however you and your team want to from the back end. Drupal Commerce is designed specifically for those who want the power of Drupal in a manner that is configurable either as a web store in its own right, or by integrating with popular e-commerce platforms like Shopify and Magento. For those who have some exposure to Drupal, it is possible to make your e-commerce site with almost no coding at all. However, if you are brand new to Drupal, be prepared that you may have a bit of a learning curve to create the site from scratch by yourself. If that isn't something you want to do, find a Drupal consultant who will be able to work with you to get your site up and running!
Running your own Drupal Commerce site is definitely a great way to start building your own fashion company, so forget selling through other people and start developing your site now!