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Updated: 5 hours 28 min ago

The Digital Strategy Sessions | Episode Two: Strategic Alignment

Fri, 2016-12-16 19:05

In Episode 1, we outlined how to identify a customer-centric vision, a “North Star”. With this in place, we’ll now learn how to align strategy with teams, current processes and available resources. We’ll establish benchmarks, then measure and optimize outcomes.

Join us to:

  • Learn how to execute amazing customer experiences that align with business needs
  • Identify next steps for translating business visions into measurable and actionable strategies
  • Overcome common roadblocks for aligning strategy with people and processes
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The Digital Strategy Sessions | Episode One: The Customer Experience

Thu, 2016-12-15 20:36

Your customer experience strategy is critical and determines your company’s success. Crafting the ultimate customer experience can be overwhelming, but we’ll discuss foundational elements to change the way you think.

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Modeling the Value of Personalization

Wed, 2016-11-16 21:57

In this day in age there is a lot of emphasis on personalization and how it can boost customer engagement. Yet, there are still skeptics out there that have their reservations on whether it's necessary for their business and worth the resources required to plan and execute on it.

If you’re looking to assess the value of implementing personalization on your digital properties, then join Stephen Skidmore (Director of Product Marketing, Acquia) and Lyndon Hedderly (Director of Digital Strategy, Acquia) as they discuss why and how to assess the value of personalization.

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Using Personalization to Enhance the Higher Education Experience

Wed, 2016-11-16 17:52

While a strong digital experience is a priority for most industries, higher education is known to be a laggard when it comes to driving digital innovation. But with the majority of institutional goals tied to maintaining a healthy pipeline of prospective students, being able to effectively resonate with a millennial audience on their terms requires an even more thoughtful, tailored and enhanced online experience. Enter: Personalization.

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Selling Acquia & Magento I Exclusive Partner Enablement Webinar

Tue, 2016-11-15 01:36

Acquia and Magento Commerce recently announced a partnership to support engaging, content-rich and personalized shopping experiences.

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How to Optimize Your Drupal Site with Structured Content

Mon, 2016-11-14 15:10

With the advent of real-time marketing technologies and design methodologies like atomic design, web pages are no longer just “pages” – they are collections of modular, dynamic data that can be rearranged according to the context of the user.

To provide optimized user experiences, marketers and publishers need to enrich websites with additional structure (taxonomy and metadata). By adding metadata, content becomes machine-understandable, which leads to better interoperability, SEO, and accessibility.

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Drupal on Fire: Ember, JSON API, and Decoupled Drupal 8

Thu, 2016-11-10 15:47

The Ember community describes its flagship framework as an "SDK for the web." Why has Ember captured the imagination of so many front-end developers involved in building single-page applications? Ember is an opinionated JavaScript framework which values convention over configuration — that is, a common set of practices rather than explicit settings.

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Build and Implement: How to Use Object Oriented PHP Code in Drupal 8

Mon, 2016-11-07 19:37

A lot of people know how to properly build Object Oriented PHP code but are stuck when they want to use that code in a Drupal 8 project. Learning how to use and refactor existing PHP code with the Drupal 8 API will allow you to leverage that code and make it play properly with Drupal 8.

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OpenY: One Digital Platform for all YMCAs

Tue, 2016-10-25 18:43

The YMCA faces the same challenges as most organizations with decentralized and fragmented digital ecosystems. To streamline resources and deliver on its philanthropic goals, the YMCA Twin Cities partnered with FFW - a digital agency and Acquia Preferred Partner - to build OpenY.

Open Y is an open source initiative to bring digital transformation and unity to the YMCA. Based on the philosophy that collaboration drives innovation and impact, Open Y brings together a community of YMCAs and digital partners to provide a common digital vision for the 160-year-old YMCA brand.

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Going Beyond The Click: The Importance of Web Personalization

Wed, 2016-10-19 20:27

Digital is changing the way that organizations need to interact and engage with their prospects and customers. Most organizations determine the effectiveness of their digital efforts based on conversions - but what happens after that conversion? According to a recent SiriusDecisions report, 80% of B2B marketers indicate that they will be using digital advertising in 2017, but less than 50% are measuring ‘beyond the click’.

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Successes and Challenges When Managing Large Scale Drupal Projects

Wed, 2016-10-19 18:45

Large scale Drupal projects are a special breed of Drupal project typically found with large enterprise customers. They involve managing multiple initiatives, partners, stakeholders and product owners. When development is performed by round-the-clock, globally distributed teams, project management complexity compounds. It’s critical that everyone understands the part they need to play. When executing projects with this scale, it can become challenging to maintain efficient agile workflows.

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A Future-Focused Digital Platform with Drupal 8

Tue, 2016-10-18 18:52

This just in: Al Jazeera Media Network, a leading provider in news and media broadcasting, is investing in its future by building a global, multi-lingual, unified CMS platform to streamline the creation and personalized delivery of news with Drupal 8.

Al Jazeera’s digital partner, Phase2, leveraged Lighting to accelerate development on the Drupal 8 enterprise platform.

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From Stone Age-worthy Sites to Cohesive Content: How Trinity University is Using Drupal to Enhance Their .Edu Space

Fri, 2016-10-14 17:28

Blogs, course content, research updates, and Spiders on Drugs. Wait ... what?! Faculty, staff, and student organizations at Trinity University had spent about a decade developing creative content and individual web sites on the trinity.edu domain. Unfortunately, their creativity was published online without any oversight or review process, and without a content management system to store or organize data.

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Speedrun: Build a Website with Panels, Media, and More in 45 Minutes

Wed, 2016-10-12 17:37

Lightning is an open source starter kit and framework that helps developers tap into the richness of key D8 functionality, and build sites and experiences faster. At DrupalCon the team presented a session where we built an authoring experience live. This was the result of months of planning and practice. In this webinar, we will deconstruct each step in the build.

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Introducing Workspace Preview System: Solve Your Content Preview Problems

Thu, 2016-10-06 16:20

The problem of accurately previewing changes to site content, especially in the context of other content (whether new or existing) has been a daunting challenge for years.

First addressed by the Site Preview System (SPS) as part of the Large Scale Drupal initiative, and more recently as the Content Preview System (CPS), the problem still exists. Using a new suite of both new and existing contributed modules, and leveraging the work being done as part of the core Workflow Initiative, the Workspace Preview System (WPS) is the third - and we hope definitive - solution to this space.

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Tomorrow’s Personalization Today: Increase User Engagement With Content in Context

Wed, 2016-10-05 16:33

Marketing is in the midst of a fundamental change. Generic websites with static content once constituted an efficient marketing strategy; today’s teams, however, are building personalized experiences accessible through multiple channels and devices. The logic: a journey tailored to each user improves engagement, converts more leads and accelerates revenue generation.

The latest iteration of Acquia Lift unifies content and customer context into one platform. With Lift, organizations can deliver personalized content across the buyer's journey, at scale.

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Accessibility Myths Debunked: Why Smart Organizations Know it's Not Optional

Mon, 2016-10-03 18:12

Web accessibility - the practice of ensuring that websites and applications are available to all users, regardless of ability - isn’t a new topic. However, even today, few web developers and product owners fully understand the nuances of accessibility and universal design. Some believe all it takes is a few quick tweaks to make a site fully accessible, while others propose costly site overhauls to avoid litigation and negative press.

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Becoming an Agile Agency: Tips to Better Websites and Citizens Services

Fri, 2016-09-23 18:20

The digital needs of the federal government are changing in response to rising citizen expectations. To meet these demands, agencies are increasingly looking to deploy public facing websites quickly and efficiently. In some cases, like Treasury Department’s 10-dollar bill site, they’re looking to deploy a small micro-site for marketing purposes. In others, they’re taking a more agile approach and using a small website to prove the model of open source and the cloud.

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How to Build an Open Content Marketing Platform with Drupal 8

Wed, 2016-09-21 18:18

Enterprise marketing’s shift from push to pull based acquisition models has formally changed the way in which organizations interact with their consumers. With today’s buyers searching for purchase information online, companies generate content to be found first and, with 88%* of organizations leveraging content marketing, those that don’t risk undiscovery and fewer sales.

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Meet the New Acquia Lift

Mon, 2016-09-19 19:13

Personalization has become either a requirement or a near term plan for almost every marketing organization and is being used in digital experiences across all industries and verticals. Yet the promise of personalization often falls short because of the lack of a defined personalization strategy and expert execution.

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